Privacy Policy

Introduction

This Privacy Policy outlines Pryority Bank (“we,” “our” or “the Company”) practices with respect to information collected from users who access our website at www.pryority.bank (“Site”), or otherwise share personal information with us (collectively: “Users”).

Grounds for data collection

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.

Where we rely on your consent to process Personal Information, including for the use of non-essential cookies and similar tracking technologies, we obtain that consent before the processing begins, and you may withdraw it at any time as described in this Privacy Policy.

We encourage our Users to carefully read this Privacy Policy and use it to make informed decisions.

What information do we collect?

We collect two types of data and information from Users.

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).

The second type of information is Personal Information, which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:

  • Device Information: We collect Personal Information from your device. Such information may include geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site. Analytics and advertising technologies that collect this type of information load only after you have given consent, as described in the “Cookies and Tracking Technologies” section below.
  • Information you provide: Name, email address, telephone number, and any other details you voluntarily submit through forms on the Site.

How do we receive information about you?

We receive your Personal Information from various sources:

  • When you voluntarily provide us your personal details in order to register on our Site or submit a form;
  • When you use or access our Site in connection with your use of our services;
  • From third party providers, services and public registers (for example, traffic analytics vendors), where you have consented to the use of those technologies.

With your consent, we partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. These technologies do not load until you opt in through our cookie consent banner. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

What do we do with your information?

We do not rent or sell Users’ Personal Information. We do not share Personal Information with third parties except as described in this Privacy Policy. Please note that certain advertising technologies we use with your consent (such as remarketing pixels) may constitute “sharing” of Personal Information for cross-context behavioral advertising as that term is defined under California law; you can opt out of this at any time as described in “Your California Privacy Rights” below.

We may use the information for the following:

  • Communicating with you – sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
  • To communicate with you and to keep you informed of our latest updates and services;
  • To market our websites and products (see more under “Marketing” and “Advertising and Remarketing”);
  • Conducting statistical and analytical purposes, intended to improve the Site.

In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors.

In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third party providers, who may be located in different jurisdictions across the world, for any of the following purposes:

  • Hosting and operating our Site;
  • Providing you with our services, including providing a personalized display of our Site;
  • Storing and processing such information on our behalf;
  • Providing you with marketing offers and promotional materials related to our Site and services;
  • Performing research, technical diagnostics or analytics.

We may also disclose information if we have good faith to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.

Cookies and Tracking Technologies

We and our trusted partners use cookies and similar technologies on the Site. A “cookie” is a small piece of information that a website assigns to your device while you are viewing a website. Cookies allow you to navigate between pages efficiently, enable certain features, remember your preferences, help us understand how the Site is used, and support our advertising.

When you first visit the Site, a consent banner allows you to accept all cookies, reject non-essential cookies, or set granular preferences by category and service. Non-essential cookies and tracking scripts do not load, and do not collect any information, unless and until you opt in. Essential cookies that are strictly necessary for the Site to function (such as security, form protection, and consent storage) are always active.

You may change or withdraw your consent at any time by opening the “Cookie Preferences” link available on the Site. You may also remove cookies through your browser settings; however, if you disable essential cookies, some features of our Site may not operate properly.

  • Essential: Required for the operation and security of the Site, including cookie consent storage, login functionality, bot protection, and spam prevention (e.g. Google reCAPTCHA). These do not require consent.
  • Statistics: Help us understand how visitors use the Site (e.g. Google Analytics, Microsoft Clarity). Loaded only with your consent.
  • Marketing: Used to deliver and measure advertising and to show embedded third-party content (e.g. Google Ads, Meta Pixel, YouTube, Vimeo, Google Maps). Loaded only with your consent.

Current cookies in use

The complete, current list of cookies used on this Site, including each cookie’s name, purpose, and duration, is maintained automatically below and updates whenever our cookie configuration changes:

[wpconsent_cookie_policy]

Google Analytics

With your consent, we use Google Analytics to collect information about your use of the Site, such as how often users access the Site and what pages they visit. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics does not load and does not collect any data unless you have opted in to Statistics cookies. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

Advertising and Remarketing

With your consent to Marketing cookies, we use third-party advertising technologies to measure the performance of our advertising and to show you relevant ads on other websites and platforms (“remarketing”). These may include:

  • Google Ads: Conversion measurement and remarketing across Google services and partner sites. You can learn more and manage ad personalization in Google Ads Settings.
  • Meta Pixel: Advertising measurement and remarketing on Facebook and Instagram. You can learn more in the Meta Privacy Policy.

These technologies do not load unless you have opted in to Marketing cookies. You may withdraw consent at any time via the “Cookie Preferences” link, and California residents may opt out of “sharing” for cross-context behavioral advertising as described below.

Your California Privacy Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA):

  • Right to Know: Request disclosure of the categories and specific pieces of Personal Information we have collected about you, the sources, the purposes, and the categories of third parties with whom it is disclosed.
  • Right to Delete: Request deletion of Personal Information we have collected from you, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate Personal Information.
  • Right to Opt Out of Sale or Sharing: We do not sell Personal Information for money. To the extent our use of advertising cookies constitutes “sharing” for cross-context behavioral advertising, you may opt out at any time via our Do Not Sell or Share My Personal Information page or by rejecting Marketing cookies in “Cookie Preferences.”
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

Global Privacy Control: We honor Global Privacy Control (GPC) signals. If your browser transmits a GPC signal, we treat it as a valid request to opt out of the sale or sharing of your Personal Information for that browser.

To exercise these rights, contact us through our Contact page. We will verify your request using the information associated with your interaction with the Site. You may designate an authorized agent to make a request on your behalf.

User Rights (EEA/UK)

You may request to:

  1. Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored personal information, together with supplementary information.
  2. Receive a copy of personal information you directly volunteer to us in a structured, commonly used and machine-readable format.
  3. Request rectification of your personal information that is in our control.
  4. Request erasure of your personal information.
  5. Object to the processing of personal information by us.
  6. Request to restrict processing of your personal information by us.
  7. Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing before withdrawal.
  8. Lodge a complaint with a supervisory authority.

However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements. If you wish to exercise any of the aforementioned rights, or receive more information, please contact us through our Contact page.

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations.

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to.

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties to which we may disclose information as set forth in this Privacy Policy.

How do we safeguard your information?

We take great care in implementing and maintaining the security of the Site and your information. We employ industry standard procedures and policies to ensure the safety of the information we collect and retain, and prevent unauthorized use of any such information, and we require any third party to comply with similar security requirements, in accordance with this Privacy Policy. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Site, and we make no warranty, express, implied or otherwise, that we will prevent such access.

Transfer of data outside the EEA

Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

Marketing

We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists.

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Corporate transaction

We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Minors

We understand the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we allow use of our services by minors without prior consent or authorization by a parent or legal guardian. We do not knowingly collect Personal Information from minors, and we do not sell or share the Personal Information of consumers we know to be under 16 years of age. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us from our Contact page.

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy Policy, and where required by law we will notify you or seek renewed consent. The last revision will be reflected in the “Last Modified” section above. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your information.